How to create and start selling on Facebook Shop – May 2020 – Ultimate guide Sell on Facebook

How to create and start selling on Facebook Shop – May 2020 – Ultimate guide Sell on Facebook
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How to create and start selling on Facebook Shop – May 2020 – Ultimate guide Sell on Facebook

On May 19th 2020, Mark Zuckerberg stated his Facebook status in which he stated that

I just announced that we’re launching Facebook Shops today – the basic idea is that any small business can easily start a shop to sell things directly across our apps. If you visit someone’s shop, you’ll be able to see that small business’s story, see their featured products, and buy them in our apps.

I think this particularly important right now because so many small businesses are moving online to deal with the economic fallout from Covid-19. As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs. I’ve been personally working with our teams on Facebook Shops every day for the last couple of months so we could accelerate launching it to small businesses who could use tools like this now.

Facebook Shops are free and easy to create. When you set up your shop, it will appear on your Facebook and Instagram accounts to start and soon on Messenger and WhatsApp too. Shops are native and fast, which means no more app-switching to a slow mobile web browser where you have to reenter your credit card when you tap on an interesting product you see in feeds. We’re also working with partners like Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics so that small businesses can easily integrate into a strong, open ecosystem of tools to help them manage their customer journey end-to-end, and it’s up to the business to decide what level of integration they want.

On top of that, we’re building a bunch of features across our apps to help people discover things from small businesses that they might want to buy. We’re building a dedicated shopping tab on Instagram and a destination inside Explore where you can find and buy products you might be interested in. Soon, we’ll also be launching new Live shopping features across Facebook and Instagram, which will allow you to shop on Live in real-time.

Lastly, in the near future Shops will use our AI and augmented reality tech to create better shopping experiences. We’ll automatically identify and tag products in feeds so people can easily click-through to purchase when they find things they like. Small businesses will also be able to personalize their storefronts to first show products that are most relevant to you and use augmented reality to let you virtually try on things like sunglasses, lipstick or makeup to see how they might look on you before buying, or what furniture might look like in your room.

This all adds up to something quite powerful. If you’re running a small business or you’re thinking of starting one – even from your living room – you now have a whole suite of tools available that can help you serve people. You can build out your online presence across Facebook and Instagram. You can use Messenger and WhatsApp to communicate with your customers. You can reach new customers through our ads. And now, you can also set up a full online store experience with Facebook Shops. All of these tools are open for business, even when your physical storefront can’t be. Hopefully this helps relieve some of the pressure that small businesses are facing right now and helps them prepare for a more online future. I look forward to getting Shops into the world more widely — let us know what you think! “

This will create huge impact on online sales on Facebook. People will be able to sell their products more efficiently and it would create a huge impact on ecommerce sales.

 

Step By Step Guide to Start a Facebook Shop

In order to get started, locate that Shop tab on the left and click on it.

Facebook-shop-page-setup

Set up your shop details

Another pop-up comes up asking about your business details. Start by typing in your business type and address. Then, click on Next.

The step after that asks for the states in which you do business and your tax registration number. You can skip this step

The next step is where you can indicate the type of products you intend to be selling on Facebook.

In the next step, Facebook asks about the type of your business and information of your business representative

Configure your payments

Add products on your shop

Add products on your shop

Manage your orders

“What are the image requirements for product photos on a Facebook Shop page?”

Your best bet is to check out Facebook’s guidelines for listing products – since the requirements change on occasion.

There are also several things to worry about such as the dimensions, image formatting, and backdrops. For instance, at the time of this article, Facebook recommends having image resolutions at 1024 x 1024 or higher, along with white backdrops and square images.

“Why my customers can't purchase multiple products in one shopping cart?”

This all depends on your own website and payment processor. Facebook doesn’t offer its native shopping cart in some regions, so transactions are redirected to your own shopping cart and payment processor. That said, Facebook is rolling out these features to new countries as we speak.

“What products I can't sell on a Facebook Shop page?”

Facebook has a list of prohibited items. Some of the unapproved products include prescription drugs, weapons, animals, alcohol, and anything that promotes discrimination.

Also, you can only sell physical products. That means no downloads, or any other type of digital products.

“Do I have to add my products manually?”

That depends on a couple of factors. Here’s the gist of it:

  • If you’ve set up your Shop page via an external ecommerce tool like Shopify or BigCommerce then everything should be synchronized automatically. This means that Facebook has information on how to link your shop and sync all of the products with the Facebook Shop page.
  • If you’ve set up your Shop page manually then yes, you do have to continue adding your products manually. Same goes for updating any details about them (price, availability, descriptions, etc.).

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